Cineworld and Warner Bros Enter Multi-Year Agreement for WB Films; Reopening Regal – Deadline

Cineworld and Warner Bros have reached a multi-year deal that will see the world’s second-largest exhibitor show the studio’s 2021 and HBO Max theatrical titles in the United States upon their theatrical release. Then, starting in 2022, Warner Bros. theatrical releases will have a 45-day theatrical exclusivity window at Cineworld’s Regal channel in the US Cineworld also plans to reopen the Regal venues for the first time in six months. . The step-by-step process will begin with the opening of a limited number of theaters for WB / Legendary’s Godzilla vs. Kong April 2nd. Theaters to open more widely on April 16, in time for New Line’s Mortal combat.

With the reopening of the New York and Los Angeles theaters and Covid’s capacity restrictions set to drop from 25% to 50% in the near future, Regal’s return is great news for the industry. Cineworld CEO Mooky Greidinger also called it “a big moment for us – the US market represents 75% of our business – and will soon be followed with all of our markets. We strongly believe in the theatrical experience which just a year ago (2019) generated $ 43 billion worldwide. “

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For the UK, Cineworld’s second-largest market, Warner Bros. and Cineworld have agreed to an exclusive 31-day cinematic window before PVOD, and an extended 45-day window for films that open at one. threshold agreed at the box office. Cineworld plans to resume operations in the UK in May, in line with current government guidance.

Regarding the WB deal, Greidinger said, “We are very happy with the deal with Warner Bros. This agreement demonstrates the studio’s commitment to the theater industry and we see this agreement as an important milestone in our 100-year relationship with Warner Bros. ”

Greidinger added, “We have been waiting a long time for this moment when we can welcome audiences back to our Regal Theaters and restore our vital role in the communities we serve. With the health and safety of our customers, staff and communities being our top priority, we continue to take all necessary precautions and adhere to our CinemaSafe guidelines to confidently deliver a safe and comfortable experience. With capacity restrictions of up to 50% or more in most US states, we will be able to operate profitably in our largest markets. We will also be closely monitoring developments in the UK and across Europe as we set out to gradually reopen across the world in accordance with local government guidelines. “

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