‘Casablanca’, ‘Austin Powers’ and ‘LOTR’ characters mask themselves in PSA – Deadline

The world is one year away from this global pandemic, but there are many, many, many people who still need to remember that wearing a face mask can help stop the spread of Covid-19. That said, WarnerMedia has partnered with the Ad Council and the CDC for a PSA that serves as a friendly reminder to Americans to “hide” with the help of some of the most iconic characters in movie history. .

In the new digital TV and video spot that will air across the WarnerMedia ecosystem, we see moments in Austin Powers in Goldmember, Casablanca, Creed, Birds of Prey, Harry Potter and the Deathly Hallows Part 2, IT, The Joker, Justice League, Lord of the Rings: The Fellowship of the Ring, The Matrix, Mad Max: Fury Road and Wonder woman reinvented with characters wearing masks. The PSA was produced courtesy of WarnerMedia Studios’ in-house creative agency 10th Street Productions, as part of the Ad Council’s larger “Mask Up America” initiative. The spot will also be broadcast in the given media time and space across the country.

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“We are very grateful to the WarnerMedia team for their commitment to educating Americans about the importance of wearing a face mask to protect themselves and their families from COVID-19,” said Lisa Sherman, President and Chief Executive Officer of the management of the Ad Council. “We know that face masks continue to be one of the most effective ways to protect us from the virus and we are truly grateful to Warner for loaning his talent and iconic films to support this critical message.”

As Covid-19 continues to rise across the country, the number of Americans wearing masks outside their homes on a consistent basis has stabilized in recent months at around three-quarters (according to the ‘Axios-Ipsos survey). According to IMHE projections as of January 27, if 95% of all Americans wore a mask, nearly 22,000 lives could be saved by May 2021. As vaccines are rolled out over the next few years months, the need to wear a mask remains critical. to help stop the spread of the virus; however, mask use is expected to decrease in the spring.

“WarnerMedia is proud to help educate and educate our fans about the importance of wearing masks during this pandemic,” said Dennis Williams, senior vice president of corporate social responsibility, WarnerMedia. “Wearing a mask is an effective way to protect ourselves and our loved ones against COVID-19. We hope that seeing some of our favorite heroes and characters in masks, our fans will follow. Wearing a mask is a simple step we can all take to introduce ourselves and support our communities during this difficult time.

Look at the PSA above.

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