First, let’s lay the foundation for the article by saying that “canceling culture” has been a worldwide phenomenon, and we’re not just facing the wrath of the same. People on social media can cancel everything from jokes to celebrities joking (or holding citizenship of another country).
The question has often been discussed as to whether canceling cultivation is a fun phase or just offensive? Netizens trolled Akshay Kumar for holding the citizenship of another country, but then there’s all this discussion about how his films create employment opportunities for many. So who is to blame here? Is this discussion even valid?
Interestingly, the Macquarie Dictionary declared “Cancel Culture” as the word of the year. In a fascinating read from Deccan Chronicle, former journalist Iram Mirza said the “ waking generation ” mistook activism for a fashion accessory.
By making several films a year, the stars create many job opportunities, ultimately boosting the country’s economy. Is boycotting an entire movie because of one person / one incident a viable option? Also, on what basis does a specific group call “cancel” and ask the rest of the people to follow it?
When stars like Salman Khan, Shah Rukh Khan, Aamir Khan are asked to leave the country and come to Pakistan, how does a Bharat cross 200 crores and Dangal manage to be the highest grossing Bollywood film in the world?
There have been many instances of the boycott trend in Bollywood. From Aamir’s commentary on intolerance to controversies over Akshay’s citizenship, we’ve seen netizens erupting their anger in the form of celebrity cancellations.
In 2019, the Top 10 Bollywood Movies collectively raised around 3,915 crore, which rounds up around 705 crore in just GST. The film of a big star today attracts 1.50 to 2 crore steps. Along with that magic number comes many other employment and business opportunities such as mall / theater utility and refreshment sales.
Now, if you only see Akshay Kumar’s numbers in 2019, he had four films under his belt in the top 10 highest grossing films of this year. He collectively donated the industry’s films to a value of 760 crore. This means the government receives the GST, totaling nearly 137 crore in just one year on its films. Even Salman Khan gave Bharat, which crossed 200 crore, and even Dabangg 3 made around 150 crore.
We’re still months away from getting back on track to do the business one would ideally expect from big-budget movies. But, will the collective “internal aggression” shown by Internet users against nepotism during the lockout have an impact on the box office? Will the cancellation of culture cross borders eclipse the existence of art in a country where we are all proud to be democratic?
These are time-limited questions that will be answered when we see the releases of upcoming biggies like 83, Sooryavanshi, Radhe and many more. Until then, share your thoughts in the comments section below.
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