Can policymakers and national multiplexes just shake hands after this smart deal?

Akshay Kumar and Katrina Kaif Starrer Sooryavanshi are scheduled for release on April 2 (Photo credit: IMDb)

All of Akshay Kumar’s upcoming films are now getting official release dates. While YRF recently announced that Prithviraj will be released on Diwali 2021, BellBottom has moved from April 2 to May 28. Atrangi Re has just been announced for release on August 6. Now everyone is waiting for the creators of Sooryavanshi to formalize the movie’s release date.

Until now, manufacturers have been busy negotiating with national multiplexes. It’s been a tough time for both sides for now, but it looks like they are finally coming to a pretty favorable solution now.

According to, national multiplexes have offered manufacturers a tiered deal. According to him, manufacturers can have a profit share of 65% in the first week, then 55-45-35 for the following consecutive weeks if the lifetime business stays below the 135 crore mark. And if the company crosses the bar, manufacturers can strike a 60-50-40-30 deal.

But Sooryavanshi is a movie coming out with huge expectations and many in the business expect it to easily cross the 200 crore mark. In the event that the film is very well received by the audience and this happens, the conditions will be the same as before the COVID. Now this is something really amazing. Is not it?

But there is a catch. The makers of Sooryavanshi reportedly suffered losses of around 25 crore. And therefore, when the movie comes out, the first 25 crore will be claimed by them. Once this is done, sharing between all parties will take place.

In addition, negotiations are underway regarding the theatrical release window to OTT. While national multiplexes are willing to grant a 6 week window, manufacturers want it to be 4 weeks. A solution regarding the same is also expected to arrive soon.

Directed by Rohit Shetty, Sooryavanshi stars Akshay Kumar and Katrina Kaif in the lead. The film is part of the filmmaker’s cop universe and will have cameos from Simmba (Ranveer Singh) & Singham (Ajay Devgn).

Are you excited about Sooryavanshi? Let us know in the comments section below. Stay tuned to Koimoi for more Bollywood updates.

Must read: Ranveer Singh and Shankar, Director of 2.0, ready for a very first collaboration?

Follow us: Facebook | Instagram | Twitter | Youtube

Leave a Reply

Your email address will not be published. Required fields are marked *

%d bloggers like this: