After much anticipation regarding the second English single ‘Butter’, BTS has released the music video scheduled for May 21, 2021. After topping the charts last year with their debut ‘Dynamite’ followed by their korean single ‘Life goes on’ of their EP ‘TO BE’ (Deluxe Version), the Grammy-nominated septet celebrates their second UK single, calling it “summer song of the year.”
The music video already had over 3.89 million simultaneous viewers before release and within an hour it had surpassed 21 million views. Now he has again racked up over 55 million views on YouTube in 10 hours and 16 minutes, breaking the record for ‘Dynamite’. An hour after the clip was released, BTS held a press conference in Seoul – both in person and online for global media to discuss their new music, tapping into a new sound, their ARMY fandom, the future of their music and Suite.
“The song doesn’t actually deliver some sort of in-depth message. Rather, it’s an adorable, easy-to-listen love song that delivers a sweet message of “I’ll melt your heart in two, sweet as butter,” “Jimin said at the press conference when asked about their new one. single.
Since ‘Dynamite’ had landed at No. 1 Billboard Hot 100, expectations are high from the seven-piece act.
Suga, who is also referred to as ‘Minstradamus’ for his future predictions for the group that came true, said they were hoping for another No.1 on Hot 100. “No. 1 on the Billboard Hot 100… I think we can do it, “he said.” I think it will succeed. Plus, we’ll be playing the Grammys again with ‘Butter.’ We hope to get a good result. “
A range of musicians including Rob Grimaldi, Stephen Kirk, Ron Perry, Jenna Andrews, Alex Bilowitz and Sebastian Garcia lent a hand to write the song. Frontman RM also helped produce the track to add BTS’s signature style. When asked what the process of creating the song was since he was also involved in the creation, he replied, “When we got the song, we felt his rap part needed a arrangement which could match our own styles. Suga, J-Hope, and I all have different colors, so I really tried to highlight those differences. So me, Suga and J-Hope were able to participate in the rewriting of the verses. It was a competition and I was lucky enough to be selected. RM stressed that he didn’t just participate because he is fluent in English, but that he was lucky enough to be a part of it.
Suga added jokingly, “We are always in competition with each other when it comes to songwriting. I had actually studied English to write for ‘Butter’, since it’s an English song, but yes, I failed mercilessly.
Interestingly, the lifting part of the video clip is freestyle just like they did in ‘Dynamite’ as well as. “In the clip of ‘Butter,’ there’s a scene where the seven of us dance in an elevator in our own freestyle, which was spontaneously done. People will be able to enjoy the individual charms of each member, ”explained V.
‘Butter’ is a dance-pop track that easily becomes listeners’ favorite earworm, with its distinctive baseline and crisp synth sounds. Sometimes sweet and sometimes charismatic, the duality of BTS they claim [it all] at [my] mother ”will melt the hearts of listeners. The witty, fun lyrics bursting with bright, positive energy will instantly uplift any mood.
Jungkook said the song was very addicting. And he’s right! “’Butter’ is a very funny song, very lively,” he said on Friday. “The melody too, it’s very addicting.”
J-Hope said the mood of the song was energetic. “’Butter’ is really energetic and cute, so the performance tries to reflect those emotions,” he said. He said the unit’s choreography is unique and fun.
Although BTS has been nominated for the 2021 Grammys, RM has mentioned how much they appreciate and cherish what they mean through their post. Their fundamental value remains the same. He said: “Our biggest concern is, of course, our future. What would be our function in this new-normal era? What is the meaning of our existence? Who do we make music for? What’s as important as the Grammys is how we’re going to realize our worth and stay meaningful. “
Speaking of BTS, they will be celebrating their eighth birthday on June 13th and like every year, FESTA, a party, is planned. Speaking of their first anniversary, V said: “It’s a significant eighth anniversary, but part of it is a shame. We have the Festa coming up for ARMY but it will be done online. In addition, there are many steps that we cannot share. It’s sad that so many events take place without Armys on site. But still, we’ll do our best.
BTS had to cancel their Map Of the Soul Tour world stadium tour last year amid the pandemic. Reflecting on the same, J-Hope mentioned how much they cherished the simple things, including the power of music, after how they felt last year. “Music was at the center of everything. It was the breakthrough in difficult and anxious times and what brought us all the happy times, “he said.” We really felt the tremendous power of music. I hope to make more music like this and spread the good energy to others.
RM reflected the same sentiment and added, “Since our beginnings we have always held meetings with our company to convey our own thoughts and feelings before making new albums, which was our effort to find a balance between what we wanted. express and capture what listeners expected of us. And we came to the conclusion that every song we’ve released, including “Butter” and upcoming projects, has been and will be our best response yet. “
“There was a time when I was performing in front of only two people when I first started music in my hometown, Daegu,” Suga recalls of his early days and how things have changed for him and BTS. “That’s when I realized I had to make music for those who listen to my music. I experienced how much it hurts to make music that no one listens to, and now that we are receiving so much love, making music for our fans is pretty obvious to me. I think that’s what musicians should be doing.
This is just the beginning. The band will play ‘Butter’ for the first time at the upcoming Billboard Music Awards on May 23. They are nominated for four categories for this year’s awards – Best Duo / Group, Best Artist in Song Sales, Best Social Artist and Best Selling Song. BTS is also kicking off the Good Morning America summer concert series on May 28.
READ ALSO: BTS Fascinates in Charismatic New Single ‘Butter’, Breaks YouTube Premiere Record
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