During the question-and-answer session at Disney’s annual meeting of shareholders today, a Girl Scout from Peoria, Ariz., Took the microphone to ask Chapek, “My Girl Scout troop just completed its sale. of cookies and we plan to use part of the funds to rent a theater to see. Raya as we’ve done with other Pixar and Disney movies over the years. But our local theater channel said they couldn’t show the movie because they couldn’t make a deal with the Walt Disney Company. So my question is, how does the Walt Disney Company decide on theaters to show the films it releases? “
Harkins is one of the market theater chains in Peoria, Arizona that has not performed Raya on Disney’s Rigid Rental Terms. We broke the story last week that Cinemark, Harkins and Canada’s Cineplex refused to play Raya after that Disney did not want to change its terms for the feature which was also available to Disney + subscribers at an additional cost of $ 30.
In response to the Girl Scout question, Chapek’s response was … well, he gave her the corporate line:
“We agree with you that Raya is a fantastic film and the scores from audiences around the world have been truly spectacular. We are therefore delighted with what our creative teams have been able to offer. [in] Raya. As to which movies are shown in which theaters, it really depends on the operators who own those theaters and whether or not they agree to the conditions set out by the Walt Disney Company in terms of economics for those particular theaters.
Deadline has learned that Disney’s rental terms for Raya required a minimum two-week play with a scale that starts at a 50% rental if the movie grosses between $ 0 and $ 37.5 million, then 51% if the domestic gross finals between $ 37.5 million and $ 50 millions of dollars. Warner Bros. has relaxed some of its rental terms for the show as they compete with the studio’s streaming service, HBO Max, which makes the studio’s 2021 theatrical slate available to subscribers free of charge. Disney’s response to those exhibitors asking for a deal: If you don’t like the terms, don’t play the movie.
‘Black Widow’: Disney boss Bob Chapek once again confirms Pic’s current summer release date remains unchanged
Chapek continued to explain to the Girl Scout, “So we hope all theaters would agree to play Disney movies, but in cases where they chose not to, we were able to make our movies available on Disney as well. + under the access window of the first one. , so one way or another… we have a guarantee that our consumers and our viewers and fans like you can see the movies, whether the local theater plays that movie or not. But we hope that in the future we can have all the theaters that show all the Disney movies. “
The Girl Scout did not finish questioning Chapek, adding: “And a small request, the release Mulan and Soul to theaters so that everyone can see them on the big screen. They are incredible films.
Both films were made available on Disney +, with Mulan at an additional cost of $ 30 to streaming service subscribers.
As we recently told you, Chapek duly confirmed today that Marvel’s Black Widow remains on track for a theatrical release on May 7.