In honor of awards season, Real time Host Bill Maher put a special ribbon on his lapel and spoke about an urgent new cause.
“It’s time to raise awareness about a very serious problem: awareness”, he cracked in the show-capser “New Rules”, “We raise too much, and it makes us mad, anxious and depressed. Should we be sad about everything all the time that we can’t do most of the time? “
An intimidating list of illnesses and medical conditions is recognized in March, which, he joked, “comes out as a brain injury and comes out as deep vein thrombosis. This coming week he reminded his audience (still limited and socially distant) of World Salt Awareness Week – “a whole week to be in the know.” salt. “
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A dense thicket of ribbons, flags, announcements and hashtags, Maher said, has grown around this glut of misguided advocacy. People have become “so aware of all the bad things that could happen that we are completely out of color,” he lamented. Maher said he liked purple, but now that he’s been told it represents Alzheimer’s disease, lupus and the opioid epidemic, “that scares me.”
Pink, Maher continued, has infiltrated a number of corners of society as a beacon of attention for breast cancer. Color can be found everywhere, from the aisles of Staples office supplies to drills for hydraulic fracturing (that’s no joke, and it’s a product that Maher says “is probably Giving us Cancer”).
More famously, the NFL pledged several years ago to transform player cleats, field marks and coaches’ hats to hot pink every October for Breast Cancer Awareness Month. After being “registered” as being against breast cancer, Maher despaired: “I’m trying to escape for a few hours – can’t I watch the game without thinking about cancer ?! We’ve all heard of it. It’s like raising awareness of death. Here he imagined an unenlightened soul having its consciousness raised. “Hey, what’s that black ribbon for?” “Death” “What is it? “It’s when you’re no longer alive. Would you like to know more ?!
A culprit, Maher concluded was not a particular color but a very specific element in each kitchen: milk. “Someone in the ’80s looked at a carton of milk and said,’ What a waste not to use milk as a vehicle for missing children to beg you to put down that shredded wheat and come out and break my cold business. ! ‘ ‘
Budweiser, Maher stormed, pulled out of Super Bowl advertising, and shifted the advertising budget toward “Covid awareness – which I’m pretty aware of!” Hey, Budweiser – you weren’t put on Earth to raise awareness. You were put on Earth to bring it down.
Airline crew members, he continued, now wear Black Lives Matter pins throughout some airline flights. “Can I just grab a rum and a coke and plan the white guilt trip until we land?”
The ribbons and all the other signals, said Maher, “are not there to make me think, but rather to make me realize that you are a good person. It is to activism what putting a flag on your car is to patriotism. “