Adidas and Beyoncé present the third collection as part of their Adidas x IVY PARK collaborative partnership. Rightly titled ICY PARK, the collection takes the streets to the slopes, infusing mountain-ready silhouettes with classic streetwear elements to deliver a range of clothing, footwear and accessories that champion all forms of creative expression. .
Building on the collaborative mantra of the partnership, ‘Where is My Park’, the collection is supported by a multimedia campaign, playfully dubbed ‘ICY PARK’, which seeks to inspire creativity, individuality and imagination. With a campaign that features a diverse number of employees, IVY PARK invites everyone to think outside the box. New faces featured include model Hailey Bieber, record company CEO and rapper Gucci Mane, singer Kaash Paige and models Akesha Murray, Shi Gray and Kyla Coleman, to celebrate free speech.
Defying perceptions of traditional performance-oriented design and encouraging the wearer to make their park a wonderland, the ‘ICY PARK’ collection is refreshing with vibrant looks and silhouettes throughout.
Effortlessly functional, relentlessly stylish and always inclusive, the collection includes a number of bold garments paired with a selection of complementary accessories. Enhancing versatility with essential winter wear, the ‘ICY PARK’ apparel offering infuses alpine silhouettes with faux shearling and performance terrycloth, adding texture to the quintessential warm vibe. Meanwhile, bringing the collection’s evocative theme to life, some garments and accessories feature an all-new IVY PARK monogram, while others feature a playful ski tag print.
The “ ICY PARK ” collection also sees Beyoncé expanding her repertoire of shoe silhouettes with five new styles, including updates to the IVY PARK Ultra Boost, Forum Lo, Forum Mid and Super Sleek sneakers. The collection also features the IVY PARK Super Sleek boot, offering comfort and an enviable and cool design. Infused with rich textures and reflective details, these shoes reinvent mountain-ready style through the lens of Beyoncé’s distinct aesthetic perspective.
The non-sexist collection includes everything the wearer needs to own the Gym to Life transition and uses UNITE FIT as a new inclusive and gender-free sizing standard, allowing for an impressive size range of XXXS-4X for the clothing collection.
The third Adidas x IVY PARK collection will launch on February 19, 2021.
ALSO READ: Beyoncé Launches Adidas x IVY Park Drip 2 And It’s Effortlessly Functional, Sleek And Inclusive
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