Avatar still king in China; Is the market ready to embrace the new Hollywood? – Deadline

Refresh to last…: James cameron Avatar took top spot at the global and international box office this weekend with $ 14.1 million in China for the Friday-Sunday period. The 2009 sci-fi epic re-released in the Middle Empire last weekend – when it claimed the title of the world’s highest grossing film of all time from Avengers: Endgame – and now has an overseas cume of $ 2,073.2 M for $ 2,833.7 M global (all versions included).

Avatar remained No. 1 in China this session, down just 33%, and grossed $ 44 million over two weekends. The film is now the biggest re-release on the market of the Covid era, far above Harry potter and the sorcerer’s stone whose 3D version was released last August and generated an additional $ 30 million. Avatar cross $ 50 million in China in this race, bringing its total there to over $ 250 million; the film leads presales through Wednesday next week and Maoyan expects a finish around $ 57 million. The current version has already surpassed that of Disney Mulan ($ 40.7 million) and Warner Bros. Wonder Woman 1984 ($ 25.5 million), both of which were new releases to hit the market during Covid.

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In IMAX, the Avatar the reissue brought in an additional $ 4.1 million in the FSS session to bring the amount estimated so far to $ 13.1 million, 30% of the gross national weekend on just 1% of screens. In total, IMAX’s global Avatar gross is now $ 256 million, the only film in the company’s history to exceed $ 250 million.

AvatarChina’s performance bodes well for upcoming sequels, but it’s not necessarily a slam-dunk for the new Hollywood films gearing up for release. We heard a positive buzz towards Godzilla vs. Kong next weekend, although presales are not reported by Moayan in China. Communist Party spokesperson The Global Times published an article on Thursday which read: “Hollywood tried to use the classic blockbuster Avatar to capture the hearts of the Chinese public. However, Hollywood studios failed to realize that their traditional marketing plans in China could no longer generate interest in their films and that it was time to make an adjustment by localizing their marketing. The piece, which the sources cautioned is a Chinese perspective, warned that Avatar“The nostalgic feeling that attracted Chinese audiences to movie theaters will not last long.” (NB Hollywood movies receive very little notice of release dates in the current setup.)

The Global Times piece praised marketing for Raya and the last dragon, noting that Disney had worked with vloggers on Bilibili with interviews giving audiences a better grasp of the film.

Raya is nevertheless at a small amount of 17.4 million dollars in China. The good news is that he drove a Los Angeles (and therefore all national) happily reopened this weekend. Overseas, it added $ 8 million from 29 markets. The offshore total is now $ 47.8 million compared to $ 71.2 million globally.

This weekend was better for Raya in several hubs including Singapore (+ 30%), Spain (+ 23%) and Australia (+ 1%). Elsewhere, it posted strong positions in New Zealand (-10%), Hong Kong (-16%), Vietnam (-26%), Japan (-30%), Korea (-35%) , in the United Arab Emirates (-37%), China (-38%) and Russia (-40%). Overall, the markets that were also open last weekend fell only -31% in total.

Strong word of mouth and a lack of competition help Raya remain No.1 in Spain, Australia, Singapore, Taiwan, Ecuador, Brazil, Bolivia, Trinidad and Uruguay. Raya’s top 5 markets are China ($ 17.4M), Russia ($ 9.1M), Australia ($ 3.8M), Korea ($ 2.3M) and Japan ($ 2.1M). The European majors are yet to come pending reopening.


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