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‘Army of the Dead’ draws 72 million households, ranks among Netflix’s most watched movies – Deadline

EXCLUSIVE: Netflix has another feature minted in the hands of Zack Snyder Army of the dead which is set to become one of the streamer’s 10 most watched movies, linked to a notch 72 M household viewing during its first four weeks.

Army of the dead, which replaced the streamer’s largest theatrical release in 600 theaters before it fell to the service last Friday, May 21, from links to George Clooney’s Midnight sky as the 9th most watched feature on Netflix. The Zombie Outline Movie was # 1 in over 70 countries and Best Picture in over 90 countries.

Netflix needs to be given credit: At a time when streamers such as Disney +, Hulu, Amazon and HBO Max are protecting their audience figures, the entertainment company run by Reed Hastings and Ted Sarandos and the film studio run by Scott Stuber, actually disclose the results. on the success of his films and television series. Such data lets content creators know whether they have a hit or a flop, of course. HBO Max never reported ratings for 4+ hours Justice League: The Snyder Cup, However, third-party streaming data corp Samba TV, which only monitors the number of intelligent terrestrial viewers, recorded 1.8 million U.S. households (who watched for at least 5 minutes) the DC movie on its first frame of the. March 18 to 21.

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Army of the dead follows the aftermath of a zombie outbreak in Las Vegas and the group of mercenaries who venture into the quarantine zone to pull off a grand heist. The photo has an international star cast including Dave Bautista, Ella Purnell, Ana De La Reguera, Theo Rossi, Huma Qureshi, Omari Hardwick, Tig Notaro, Hiroyuki Sanada, Garret Dillahunt, Matthias Schweighöfer, Raúl Castillo, Nora Arnezeder and Samantha Gagner.

Netflix’s 10 most viewed movies are:

1. Extraction – 99 million
2. Bird box – 89 million
3. Spenser confidential – 85 million
4. 6 Underground – 83 million
5. Murder mystery – 83 million
6. The old guard – 78 million
7. Enola Holmes – 76 million
8. Project power – 75 million
9. (tied) Midnight sky and Army of the dead – 72 million

Seeing this success in front of them, Netflix is ​​already giving the green light to a Army of the dead prequel directed by and with Schweighöfer which will follow his Army of the dead character Ludwig Dieter, this photo will be published later this year. Shay Hatten, one of the screenwriters of Army of the dead, wrote the prequel as well as the upcoming animated series. The photo will be produced in Germany by Deborah Snyder, Snyder and Wesley Coller of The Stone Quarry and Schweighöfer and Dan Maag of Pantaleon Films. The animated series, Army of the Dead: Lost Vegas, tells the origin story of Scott de Bautista and his rescue team during the initial fall of Vegas as they confront the mysterious source of the zombie outbreak. Snyder will direct two episodes of the animated series. Jay Oliva is the showrunning as well as the directing of two episodes of the series. The series will be produced by Deborah Snyder, Snyder, Wesley Coller of The Stone Quarry alongside Jay Olivia and Shay Hatten. De la Reguera, Notaro, Hardwick and Purnell will reprise their roles in the animated series.

Netflix has completely delayed its creation Army of the dead a global event. They kicked off the trailer in an interactive Twitch activation, in which fans had to decipher a code hidden in CCTV footage surrounding the safe and the floor in the Bly Casino pictured. The Codes gave superfans VIP access to an interactive live stream that included a Q&A with Snyder.

Additionally, Netflix created a 30-minute BTS special Create an army of the dead, who dove into the making of the Zombie-Heist movie.

The Netflix Film Club YouTube has started to come out Snyder School, a four-part series that gave a window into Snyder’s directing process.

Zombie fans around the world took to the internet (22 million retweets / likes from 17,000 original tweets) and helped unlock a huge vault the streamer buried in the wilderness to reveal the first 15 minutes of the game. movie. The catch – the 15 minutes of Army of the dead would only be available for 32 hours, a nod to the time Bautista and his crew have to break into zombie-infested Las Vegas to collect the $ 200 million sitting in a safe under the Strip before the city collapsed. be bombed.

Army of the dead

AP

Army of the dead has had live event takeovers with zombies invading WWE Wrestlemania Backlash. Additionally, UFC Hall of Fame member Forrest Griffin faced zombies in Forrest Griffin vs. Army of the dead.

Netflix showcased the film’s automotive culture by teaming up with Latin American artist Mister Cartoon of Los Angeles and West Coast Customs to create a custom “zombie lowrider”.

Netflix has teamed up with water brand Liquid Death and created an infomercial for a new wearable “No Brainer” headset that is supposed to hide your hot brain from zombies.

A mobile VR experience will even be launched this summer, Viva Las Vengeance which allows fans to virtually immerse themselves in hordes of undead threats in the invaded Las Vegas Strip.

Army of the dead

Army of the dead. Testing of a new commercial in which a 3D zombie tiger emerges from the Piccadilly Lights screen of Piccadilly Circus to mark the release of director Zack Snyder’s new blockbuster.
AP

Regarding the global push for Army of the dead, the vivid lights of Las Vegas were fully displayed in colorful neon billboards and key works of art scattered across various offshore territories, including interactive murals, such as those in Leipzig and Hamburg in Germany, allowing spectators to spin the slot machines. There were realistic zombie quarters mimicking parts of the movie that emerged in Mexico, UK, Poland, and Spain. Zombie tigers have also made stops in New York, Seoul, Bogota and London.

Army of the dead, in the week leading up to its fall on Netflix, which opened on May 14 and played on US circuit # 3 Cinemark, as well as Harkins, Alamo, Marcus, Cinepolis, Marcus and iPic, as well as in the theater of streamer the Paris in NYC. Army of the dead has also hit screens in Spain. Snyder did a theater question-and-answer session that was shown in theaters in the United States, Japan and Australia. Although Netflix does not report box office revenue, industry estimates calculated that opening weekend was well north of $ 800,000.

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