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Anonymous Content and Pop Star Character Shawn Mendes NFT Option for Film & TV – Deadline

In a deal described by Anonymous Content as a first by a major production entity, the company opted for a character created as a non-fungible token, or NFT, for film and television.

The character, a young black astronaut named Aku, was created by artist and former Major League baseball player Micah Johnson. After initially appearing in Johnson’s paintings, Aku became the central character of a 10-part story told in chapters published in NFT form.

Anonymous Content’s Zack Hayden will produce the project, alongside executive producers Andrew Gertler and pop star Shawn Mendes through their permanent content joint venture. The company was founded last year to develop attractive film and TV titles for young people. Gertler is Mendes’ longtime manager. The permanent content, which also represents NFTs, brought Aku to Anonymous.

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Last February, Chapter One attracted over $ 2 million in investment during its 24-hour uptime window. NFTs broke into the larger cultural scene, disrupting the art and sports memorabilia markets and Hollywood began to take notice. An artist using the pseudonym Beeple sold an NFT in March for $ 69 million.

“This deal is such an exciting time for creators around the world,” Johnson said in a press release. “A small black crypto community rallied behind Aku at the launch and told the world, ‘He’s a character we want in the world.’ And for Anonymous Content, recognizing the scale of this movement and wanting to move Aku’s story forward makes me incredibly excited for our future together.

Recent anonymous projects include The ghost and Schitt Creek. CEO Dawn Olmstead said the rise of NFTs as a source of film and television content was a phenomenon the company wished it was early to embrace. She described it as “a content renaissance fueled by the convergence of art with technology and an inspired generation of creators using both to tell stories.”

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