Raise your hand if, like me, you also love publicity jingles more than any song. Well, we’ve been found guilty and our punishment is to relive those moments over and over again. For people born in the era of remixes and electronic music, there was a time when originality and deep thinking were not only exercised in the making of (some) films but also in advertising.
Whether it was Fevicol, who every time did the most rewarding commercials or Kingfisher who got us all excited about his theme, they were a big part of our childhood. But there was a time when a new wave hit the Indian advertising scene, and makers started to feature full songs in the form of jingles. It was a golden time as we got some of the most iconic pieces of music and still cherish them.
As we all get into the weekend, let’s start with a bit of nostalgia and look back on 5 of the jingles that had, have and will continue to have our hearts.
MERO GAAM (AMUL)
Amul has emotional value among Indians and is one of the most trusted brands. Not to mention the times when they decided to join the late Smita Patil as their brand ambassador after Manthan. The Mero Gaam advertising jingle was redone in 2011, but what wowed hearts alongside Sunidhi Chauhan’s captivating highs and beautiful visuals was the tribute to Patil at the end. Mero Gaam will always be a gem no matter what.
YOU AND ME IN THIS BEAUTIFUL WORLD (HUTCH)
I was maybe 10 years old when Orange made the transition to Hutch and walked into my life with the adorable munchkin pug. The advertising jingle video in which a little boy is followed by a pug everywhere he went was happy and brought an instant smile to our faces. Just to remember, the streak continued for a while, until another transition made it into Vodafone, and they never looked back.
HUM MEIN HAI HERO (HERO)
Such was then the precision of advertising filmmakers, that AR Rahman was strung to sing and compose the advertising jingle. Hero Honda was changing its name to Hero, and it had to be iconic. Rahman sang and composed one of the most iconic songs of our time, both motivating and inspiring.
YE DIL EAT MORE (PEPSI)
Imagine an ad that starts with a teenager Shahid Kapoor, goes up to Rani Mukerji, brings in Shah Rukh Khan, and if that wasn’t enough, Kajol also fits in. Pepsi’s publicity jingle Ye Dil Mange More was the anthem of youth, and the video will never be forgotten.
FRIEND HAR EK ZAROORI HOTA HAI (AIRTEL)
At the start of the last decade, Airtel prioritized friendship as a marketing campaign. It was around this time that internet use was increasing and young people were learning about Facebook. Har Ek’s friend Zaroori Hota Hai came out of the friendship one day and took the young people by storm. A year later, on the same occasion, the brand attempted to introduce another advertising jingle with Jo Tera Hai Vo Mera, but couldn’t beat the first.
Let us know which one is your favorite in the comments section below.
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