Amazon’s free, ad-supported streaming service IMDb TV is now available as an app on Roku platforms in the United States after the companies struck a distribution deal.
Users of smart TVs with the Roku interface or Roku connected devices will be able to access IMDb as an app on the main platform. Additionally, it will continue to be available as an app on Amazon’s Fire TV and as a free option on Amazon Channels, which Roku users may have accessed in the past.
IMDb TV, which launched as IMDB FreeDive in 2019 before a name change, is a venue for originals produced by Amazon Studios. Original titles include spy thriller Alex rider and docuseries Top Class: The Life and Times of the Sierra Canyon Pioneers, which premiered on February 26. IMDb TV originals to air later in 2021 include the real crime documentary series Moment of truth, a new version of the police drama Affecting, and the Project Judy Sheindlin, Untitled Judge.
‘Modern Family’ defines full Peacock and Hulu streaming series
The platform made headlines last year for being the main third-party streaming entity involved in a deal to Mad Men after the AMC drama ended streaming on Netflix. Other notable library titles include TV series like Chicago fire and Schitt Creek and movies such as the Maze runner, Ender’s match and Shrek forever.
IMDb TV, which claims to have about half the commercial load of traditional TV, is one of a group of free and ad-supported streaming outlets that are seeing increased spending on viewing and advertising. The adoption of smart TVs (one in three of which have a Roku interface) also contributes to free streaming, as does the economic climate.
“We’re excited to provide customers with a simple and seamless way to view our highly engaging content with the distribution of our IMDb TV app to millions of Roku devices,” said Mark Eamer, vice president of IMDb TV, OTT and brand advertising. “We look forward to delivering our catalog of blockbuster movies, acclaimed series, nostalgic TV shows, and inventive IMDb TV Originals to engaged Roku customers.”
Terms of the deal were not disclosed.