The creators of Salman Khan Radhe: Your most wanted Bhai hit the road to release simultaneously in cinemas and on a digital platform on a pay-per-view model. Now it looks like the creators of Akshay Kumar star The lower end of the bell are in talks for an exclusive deal for the OTT release.
The hybrid version is nothing new in the entertainment industry. Hollywood movies like Wonder Woman 1984 and Godzilla vs. Kong were broadcast simultaneously in theaters and on the OTT platform. But the The lower end of the bell The team is only now looking for an OTT version instead of a hybrid version.
According to Pinkvilla, the star of Akshay Kumar The lower end of the bell is now heading towards the release of hybrids due to the coronavirus pandemic. A source close to the development revealed: “The directors were all set for a theatrical release on May 28, but right now it’s unlikely a movie will hit theaters until at least one month. July. The cases are increasing daily and show no signs of slowing down. After several rounds of internal talks, the BellBottom team struck up a conversation with digital giant Disney + Hotstar for a digital first. “
Previously, reports said the creators of BellBottom were in talks with Amazon Prime for the film’s release. But later reports said the producers, Jackky and Vashu Bhagnani, and Nikkhil Advani, simply needed to explore the film’s market value.
Now the latest report from the publication claims the creators of Akshay Kumar star are in a draw between Prime and Hotstar for an exclusive digital first. The source said, “While Amazon made an offer of approximately Rs 125 crore In addition to the film, the directors expect something in the vicinity of Rs 150 crore. They have now gone to Disney + Hotstar and final talks are continuing at this time. A call on the support as well as the mode of exit will be taken in fifteen days. “
“The film will premiere on OTT if and when the directors get the money they demanded and the inner buzz is, Hotstar is pretty impressed with the rushes of the film they watched. It wouldn’t be a problem for them to give the makers of Bell Bottom the money they asked for, ”the source added.
Rakeysh Omprakash Mehra’s movie Toofaan with Farhan Akhtar, Mrunal Thakur and Paresh Rawal also opted for a direct digital first on Amazon Prime.
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