2020 proved to be a winner for Superstar filmmaker Ajay Devgn’s production house, ADFFILMS. They started this year with Tanhaji-The Unsung Warrior directed by Om Raut which broke the 275 crore bar at the box office. In a more subdued and conservative atmosphere in 2021, due to the unfortunate COVID-19 pandemic, like most of the big production houses, ADFFILMS has focused on online content.
They made their mark with their January 2021 release Tribhanga directed by Renuka Shahane, starring Kajol Devgn, Tanvi Azmi and Mithila Parker on Netflix. Three months later, ADFFILMS and Anand Pandit’s The big bull directed by Kookie Gulati starring Abhishek Bachchan, Ileana D’Cruz, Nikita Dutta and Sohum Shah once again found success by reigning at the # 1 slot for five consecutive weeks on Disney + Hotstar.
Speaking about his OTT success, producer Ajay Devgn shares: “The success of our two films –Tribhanga and The big bull on OTT gave me the confidence that we are doing something right. We’ve just taken baby steps so far in this space, and it’s been rewarding. Even as we prepare with more content (movies and series), on various streaming platforms, our goal remains simple. The idea is to create clean and entertaining content that will go a long way in establishing us as a production house that will continually strive to court quality. OTT is the future and, we want to claim a small part of this space with sincere effort at all times. “
Meanwhile, Ajay Devgn will make his digital acting debut as Rudra on Disney + Hotstar, which is the Indian adaptation of the BBC hit series. Luther. The series is produced by Applause Entertainment.
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