Tricia Melton, CMO of Warner Bros. Global Kids Division, Young Adults and Classics, brought in Deena Sanjana Beach as VP of Marketing for Adult Swim. In the new role, Beach will lead branding, marketing, media and social media development for all original series, stunts and network initiatives across multiple platforms.
Los Angeles-based Beach will report to Melton.
“Deena is the type of marketer who can see around the curve and really understands building cross-platform brands,” Melton said. “As Adult Swim grows globally, Deena brings invaluable experience with Gen Z audiences. Her expertise in culturally-focused branding will help strengthen Adult Swim’s continued dominance as a leader in adult entertainment.
Beach most recently served as vice president of marketing and media strategy for Freeform at The Walt Disney Company, where she successfully launched series such as grown-ish, Cape & Dagger, Siren, and Good problem. She has built networked vacation stunts such as 25 days of Christmas and 31 Halloween Nights. Under his leadership, Freeform quickly expanded its experiential and influencer marketing efforts and made the leap from a linear network to a true dual-platform content provider for Hulu.
“I am thrilled to join the innovative and talented adult swim team,” said Beach. “I have long been a fan of the network’s programming and the unique and deeply resonant brand they have built over the years. I look forward to contributing to the development of the digital and global future of the network. “