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‘A Quiet Place II’ reminds us that the box office is king

We all had fun streaming, but the box office is still where the biggest revenue can be found.

For the past 18 months, Hollywood has grappled with movie theater closings and a stagnant box office that has worried people about the surge in streamers. We’ve seen places like Warner Bros. choose to post things day and date so their streamer can cut the cinemas on their knees. It’s been a disastrous year for cinema.

But things are looking up for the rest of 2021.

We saw on Memorial Day weekend A quiet place II reached an estimated $ 57 million in 3,726 theaters. This is the biggest new opening and the biggest new release since the beginning of the COVID-19 era.

Even better? That was the projection for the film in a world where COVID didn’t exist.

We see theaters in the United States at full capacity. Along with this title is Disney’s Cruella grossed $ 26.5 million at the box office, and so far Saw Franchise spin-off, Spiral, raised $ 27.5 million in May.

This is all great news for studios and theaters. The past year has put Hollywood under tremendous pressure. This summer has to prove that bounceback is possible. We can already see that the world cinema market is picking up again, with F9 dominant in Asian countries including China. It should come to the USA at the end of June, in time for things to be “normal” again.

The big concern was how much ground streaming was consuming in this fight. We saw several theater chains go down and take on much more debt to survive. While we can’t predict that things will come back perfectly, these numbers show that the box office is still king when a movie is released.

Did you go to the cinema this weekend? What you saw?

Let us know in the comments.

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